What We Do
Marketplace Research +
Partnerships
Building the case for plant-based foods and developing partnerships with retailers, foodservice buyers, and industry brands to catalyze market opportunities.
The fastest path to more food grown for people is building stable markets.
The plant-based foods industry is growing. Strengthening the value chains that support the production, distribution, and consumption of plant-based foods helps get more plants on American plates.
60%
of U.S. households purchase plant-based foods.
78%
of shoppers repeat plant-based purchases.
$7.9B
U.S. retail sales of plant-based foods in 2025.
Our Approach
Four ways we build market confidence.
01
Producing and sharing market data
We generate market data, consumer research, and business case analysis to build confidence in plant-based expansion.
02
Partnering with retailers and foodservice operators
We engage directly with retailers, foodservice operators, and institutional buyers to increase the availability of plant-based foods across channels".
03
Supporting Food Manufacturers
We create pathways for food manufacturers to partner with retailers and operators on case studies, pilot programs, and coordinated marketing opportunities.
04
Advancing institutional procurement
We collaborate with coalition partners and aligned organizations to advance institutional procurement and unlock new pathways for plant-based foods
Where It Is Working
Market Commitments Taking Root
