PBFI Launches Regranting Program to Combat Global Plant-Based Labeling Restrictions

The Plant Based Foods Association (PBFA) was founded in 2016 in conjunction with the meteoric rise and rapid acceleration of the plant-based foods industry. As a growing number of consumers became interested in plant-based foods, there became a clear need for the industry to establish a collective voice to champion initiatives and advocate for government policies that ensure access to a fair marketplace for this nascent industry. Over the years, PBFA has seen numerous challenges leveled by the meat and dairy lobbies against plant-based foods in the form of restrictive labeling legislation that seeks to hinder plant-based food companies from using common-language terms like “burgers,” “milk,” and “cheese” to describe their products. Thanks to the collaborative efforts of PBFA members and our policy team, we’ve been able to defend the right of plant-based food companies to label their foods in clear and descriptive language – however, we are now seeing restrictive labeling legislation being proposed across the globe as plant-based foods expand in other markets. 

The Launch of PBFI’s Regranting Program

With this in mind, the Plant Based Foods Institute (PBFI) is stepping up to address this issue. Beginning on November 1st, 2023, PBFI will launch an open request from qualified individuals or organizations, with a closing date of December 1st, 2023. The core objective of this initiative is to combat the global labeling bans that are impeding the growth of plant-based foods. 

These legislative measures, aimed at restricting the use of common-sense terminology, have had a tangible impact in various regions, including Turkey and South Africa, where products that use such everyday language have been removed from shelves. This not only hampers consumer choice but also interferes with their ability to find the plant-based foods they are actively seeking. PBFI is committed to nurturing this burgeoning industry, ensuring governments actively support its growth. Interested parties are invited to submit applications for this transformative endeavor, directed to grants@plantbasedfoods.org.

How to Apply for a Grant

Each application will undergo rigorous scrutiny by a committee comprising PBFI board members and distinguished industry experts, ensuring deserving proposals receive the essential support they require. Awardees will be officially notified in January, heralding a brighter future for the plant-based foods sector.

This program is generously funded, offering grants to address various aspects of labeling restrictions and bans. It includes two grants, each valued at $50,000, targeting regional restrictions, and three grants, each valued at $25,000, designed to address labeling restrictions at the national or state level. Additionally, three grants valued at $15,000 each are allocated for advocacy, capacity building, and training initiatives aimed at challenging labeling restrictions and bans on plant-based foods.

Eligibility for participation extends to a diverse range of organizations and researchers, both U.S. and international, affiliated with research institutions or organizations capable of delivering impactful results. Preference is granted to projects focused on plant-based foods, alternative plant-based proteins, and animal welfare. Nonprofit organizations, trade associations, academia, incubator programs, and advocacy groups committed to advancing the cause of plant-based foods are encouraged to apply.

This is an opportune moment to join the movement forging a healthier, more sustainable, and compassionate future. PBFI extends an invitation to submit an expression of interest to apply for the grant, and be an integral part of the transformative journey our world sorely needs.

For comprehensive details on proposal requirements and to apply, click here.

Together, we can make a substantial difference for the plant-based foods industry and interested consumers, getting us one step closer to a world that prioritizes health and sustainability for all. Don’t miss out on this remarkable opportunity to shape the future of food.