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    <loc>https://pbfinstitute.org/insights/why-plant-protein-isnt-on-school-lunch-trays-and-how-to-fix-it</loc>
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      <image:title>Insights - Why Plant Protein Isn't on the Lunch Tray and How to Fix It - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - Why Plant Protein Isn't on the Lunch Tray and How to Fix It - 1. Supportive Districts are Foundational</image:title>
      <image:caption>Minneapolis’ farm-to-school pipeline stood out as a case study for how other school food programs could be structured. But many districts lack the funding, a centralized kitchen that makes food prep easier, or in some cases, even stoves, which are significant barriers to adding new foods into meal cycles. Growing investment in scratch cooking infrastructure for schools was cited as a model for how procurement, culinary capacity, and ingredient sourcing can align to support more nutritious, locally sourced menus. Photo of Minneapolis School District weekly menus featuring plant-forward and farm to school options prominently</image:caption>
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      <image:title>Insights - Why Plant Protein Isn't on the Lunch Tray and How to Fix It - 3. Operator Education Matters</image:title>
      <image:caption>The panel also reinforced the importance of consumer education and patience. Plant proteins have faced an unfair comparison test, held to a standard that animal proteins never were. The sector needs time and investment to build the culinary vocabulary and product portfolio that makes plant-forward eating intuitive rather than effortful. Deeply Rooted hosts a number of resources on their website include recipe ideas, posters for schools, and simple videos explaining how to cook crumbles in various kitchen set ups.</image:caption>
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      <image:title>Insights - What Plant Proteins Do Foodservice Operators Want? 5 Insights From the Field to Foodservice Workshop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - What Plant Proteins Do Foodservice Operators Want? 5 Insights From the Field to Foodservice Workshop - Make it stand out</image:title>
      <image:caption>Food on the Fly’s Plant-Based Enchilada</image:caption>
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      <image:title>Insights - What Plant Proteins Do Foodservice Operators Want? 5 Insights From the Field to Foodservice Workshop - Make it stand out</image:title>
      <image:caption>Food on the Fly’s Plant-Based Deli Slices, Bacon, and Chorizo Crumbles</image:caption>
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      <image:title>Insights - Field to Foodservice: Recap of PBFI &amp;amp; PPIC’s Workshop on Scaling Plant Protein - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - Field to Foodservice: Recap of PBFI &amp;amp; PPIC’s Workshop on Scaling Plant Protein - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - Field to Foodservice: Recap of PBFI &amp;amp; PPIC’s Workshop on Scaling Plant Protein - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - Field to Foodservice: Recap of PBFI &amp;amp; PPIC’s Workshop on Scaling Plant Protein - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - Field to Foodservice: Recap of PBFI &amp;amp; PPIC’s Workshop on Scaling Plant Protein</image:title>
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      <image:title>Insights - Field to Foodservice: Recap of PBFI &amp;amp; PPIC’s Workshop on Scaling Plant Protein</image:title>
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      <image:title>Insights - Field to Foodservice: Recap of PBFI &amp;amp; PPIC’s Workshop on Scaling Plant Protein</image:title>
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      <image:title>Insights - Field to Foodservice: Recap of PBFI &amp;amp; PPIC’s Workshop on Scaling Plant Protein</image:title>
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      <image:title>Insights - Field to Foodservice: Recap of PBFI &amp;amp; PPIC’s Workshop on Scaling Plant Protein</image:title>
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    <loc>https://pbfinstitute.org/insights/where-plant-based-sales-are-growing-amp-where-the-value-chain-needs-to-catch-up</loc>
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    <lastmod>2026-06-05</lastmod>
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      <image:title>Insights - Where Plant-Based Sales Are Growing &amp;amp; Where the Value Chain Needs to Catch Up - To read the full findings, access the full report here.</image:title>
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    <lastmod>2026-05-18</lastmod>
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      <image:title>Insights - Why Plant-Based? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - Why Plant-Based? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-05-18</lastmod>
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      <image:title>Insights - How Policy, Marketplace, and Value Chain Work Aligns to Grow More Food for People - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - How Policy, Marketplace, and Value Chain Work Aligns to Grow More Food for People - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67a4d3cf920cc127b6189333/1779125776015-JRU7TTRYS89V8R0Y3497/unsplash-image-pEu_jnyi2c4.jpg</image:loc>
      <image:title>Insights - How Policy, Marketplace, and Value Chain Work Aligns to Grow More Food for People - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - How Policy, Marketplace, and Value Chain Work Aligns to Grow More Food for People - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://pbfinstitute.org/insights/trends-sourcing-and-opportunity-from-expo-west-how-plant-based-is-evolving</loc>
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    <lastmod>2026-05-18</lastmod>
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      <image:title>Insights - Trends, Sourcing, and Opportunity from Expo West: How Plant-Based is Evolving</image:title>
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    <loc>https://pbfinstitute.org/insights/pbfi-and-ppic-to-host-dynamic-workshop-field-to-foodservice-plant-protein-innovation-that-performs-at-scale</loc>
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    <lastmod>2026-05-18</lastmod>
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    <loc>https://pbfinstitute.org/insights/us-senate-passes-legislation-to-expand-students-access-to-plant-based-milks</loc>
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    <priority>0.5</priority>
    <lastmod>2026-05-18</lastmod>
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    <loc>https://pbfinstitute.org/insights/pbfi-responds-to-2025-2023-us-dietary-guidelines</loc>
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    <priority>0.5</priority>
    <lastmod>2026-05-18</lastmod>
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    <loc>https://pbfinstitute.org/insights/eat-lancet-20-reaffirms-plant-forward-diets-will-future-proof-our-food-systems</loc>
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    <priority>0.5</priority>
    <lastmod>2026-05-18</lastmod>
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    <loc>https://pbfinstitute.org/insights/plant-based-foods-institute-names-sanah-baig-as-executive-director</loc>
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    <priority>0.5</priority>
    <lastmod>2026-05-18</lastmod>
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    <loc>https://pbfinstitute.org/insights/8451-plant-based-shopper-insights-february-2025-customer-journey-report</loc>
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    <priority>0.5</priority>
    <lastmod>2026-05-18</lastmod>
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    <loc>https://pbfinstitute.org/insights/consumer-insights-from-8451-plant-based-increasers-and-decreasers</loc>
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    <priority>0.5</priority>
    <lastmod>2026-05-18</lastmod>
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    <loc>https://pbfinstitute.org/insights/pbfi-launches-regranting-program-to-combat-global-plant-based-labeling-restrictions</loc>
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    <priority>0.5</priority>
    <lastmod>2026-05-18</lastmod>
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      <image:title>Insights - PBFI Launches Regranting Program to Combat Global Plant-Based Labeling Restrictions</image:title>
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    <loc>https://pbfinstitute.org/insights/3-agricultural-policy-updates-advancing-the-plant-based-food-business</loc>
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    <priority>0.5</priority>
    <lastmod>2026-05-18</lastmod>
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      <image:title>Insights - Cultivating Growth: 3 Agricultural Policy Updates Advancing the Plant-Based Food Business</image:title>
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    <loc>https://pbfinstitute.org/insights/from-soil-to-snacks-how-snacktivist-foods-is-partnering-with-farmers-to-produce-better-foods</loc>
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    <lastmod>2026-05-18</lastmod>
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      <image:title>Insights - From Soil to Snacks: How Snacktivist Foods is Partnering with Farmers to Produce Better Foods</image:title>
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    <loc>https://pbfinstitute.org/insights/pbfis-domestic-sourcing-initiative-our-2022-year-in-review</loc>
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    <lastmod>2026-05-18</lastmod>
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      <image:title>Insights - PBFI’s Domestic Sourcing Initiative: Our 2022 Year-in-Review</image:title>
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    <loc>https://pbfinstitute.org/insights/mad-ag-on-supporting-farmers-regenerative-organic-food-future</loc>
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    <lastmod>2026-05-18</lastmod>
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      <image:title>Insights - Interview: Mad Ag on Supporting Farmers to Build a More Regenerative Food Future</image:title>
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    <loc>https://pbfinstitute.org/insights/international-plant-based-food-groups-urge-leaders-at-cop27-to-set-clear-targets-for-global-food-system-transition-in-favor-of-plant-based</loc>
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